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Until now, a person wanting to access pre-digital archives (typically anything prior to 1980) has been exposed to intimidating drawers of microfilm - difficult to use, hard to search, and inconvenient to access. However, now technology exists that allows microfilm or other form of analog archive to be viewed and searched by anyone with access to the internet.
Nothing represents a community like its newspaper, and nothing compares to it as a rich source of information about an area’s history, people and developments through the years. Offering this information via internet technology is a unique and powerful way to increase the depth of relationships between newspapers and their customers. This additional archive service can build even greater loyalty, retain customers, and attract greater interest from subscriber bases.
Value for subscribers—and publishers. The concept is obviously of huge interest to historians, students, researchers, and curious readers alike, and one that offers attractive return on investment for publishers. As an extension of current offerings, publisher databases can offer rapid ROI and a new source of corporate revenue. An online archive site can provide a new venue for advertising—and more importantly, act as a source for subscriber information. By incorporating demographic questions into subscription applications, log-in pages, etc., publishers have the opportunity to know and target subscribers more effectively.
Workflow - VanceInfo's approach
Zoning - efficient and accurate content capture
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